In the design stages, focus on elements such as curb appeal, product highlights or information, advertising and marketing campaign roll-outs, which differentiate your company from your competitors….the uses of spectacular color graphics are endless.
Your graphics are utilized for a variety of purposes. The old adage that a picture is worth a thousand words holds true on the Convention show floor. You want to tell your story concisely and spirited, striking images are the most effective tool to accomplish that objective. Graphics add a “personality” to the exhibit space. Large format, bold, and crisp Graphics color your Booth environment and effectively tie in the theme and branding in your exhibit space. Share these ideas with your exhibit design team and you will be surprised at how your own distinctive design will come together using ideas from multiple fabrication styles and substrate materials. You want your Curb appeal to be a gravitational pull into your booth. The next time you attend a trade show, take notes of design styles and features that you like and that others are drawn to. Have fun and be bold with your structural style! Be extraordinary by integrating lightweight aluminum frame/tension fabric systems, Hard-wall panels or modular aluminum interlocking systems into seamless hybrid fabrications. Trade shows are not boring and uninteresting ventures, in fact, they need to be quite the opposite to have successful participation.
Grabbing attention through visual stimulation breeds curiosity, resulting in increased foot traffic into your Exhibit booth. Your time at a trade show is your opportunity to engage with a specific targeted audience. There are unlimited ways to utilize lighting in an exhibit space and a multitude of illumination products that are available that offer an exceptional Exhibit display.Ī distinctive style of exhibit design is definitely trending. It is as simple as properly lighting your products or as subtle as having multiple scenes or moods in your space that reinforce your Brand message and sync with your corporate image. Lighting creates ambiance….it can set the mood and tone of the display environment. Lighting is a critical feature of exhibit design. There is nothing worse than a poorly executed attempt at being different than the pack and having it play out as sloppy, amateurish or convey a negative impression of your brand.įollowing are Trends in exhibit design that offer you the ability to create the visage and impression that attracts attendee buyers to your booth. You want your exhibit environment to look complete, exciting, informative, clean and professional. Have your emails designed to match your booth concept, look and feel. If your theme tips its’ hat as an homage to Pokémon (for current topic example), make sure your entire trade show experience includes an element from the theme. When planning your overall booth theme, be sure it incorporates every detail – meaning, the look and feel of the booth, staff apparel, collateral materials, promotional giveaways, marketing pre and post show and aligning and participating in attendee touch points happening at the event. It’s all about what you’re providing, how you market your brand, and what you’re doing to strikingly project your story to the crowd. Get away from the old school mentality thinking that the larger the expo booth, the more booth visitors you’ll get. What story are you telling the buyers? Is it seamlessly integrated with all of your other Marketing platforms? Creating a customized, individualized experience within your booth will attract visitors. Think of your booth space more as an educational extension of your business.įocus on a unique experience for your booth.
You want attendees to feel welcome as they flow along your exhibit footprint. It’s about creating a cool and unique experience within your booth.
It takes time and resources to make sure your booth can stand out from the other vendors on the show floor. Pulling together your overall event Brand and Marketing theme for the ultimate experience is a multi pronged process. Your exhibit design and functionality need to employ these critical components for attracting your core demographic into your booth area. The present tide is focused on total environment creation, encouraging attendees into the booth space as it beckons as a place to gain knowledge and participate in learning about new products and services. New trends in exhibit space are always evolving. It’s personal, experiential, with the opportunity to engage a very targeted group. Participating in trade shows is like no other marketing out there. Trade shows are hands down, the most fun way to market to your clients with the added advantage of having the best ROI.
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